15 Amazing Keyword Research Tools You Should Explore

If you are looking for the world’s best and innovative keyword research tools for SEO then this is the right place for you. Here, you will find a list of awesome quality tools which includes free as well as paid ones. These amazing tools would help grow organic traffic to your website incredibly. 

1. Soovle

Scrape suggested keywords from multiple sources through Soovle. It gives you suggested keyword ideas from Google, YouTube, Bing, Yahoo, Amazon and more all at one place. This will help you find untapped keywords that your competition doesn’t know about. 
Most Beneficial Feature is “Saved Suggestions” where you can easily save your favourite keyword ideas with Soovle’s “drag & drop” saved suggestions feature. Thereafter, download your preferred keywords to a CSV file. With all such features, the bottom line is that Soovle is one of the best free keyword research tools out there.

2. Jaaxy

Get thousands of related keyword ideas within seconds using Jaaxy. This is a straightforward yet powerful tool. It gives you plenty of distinct keyword ideas including some that you won’t find in most other tools. Besides, you get helpful data on every keyword that it generates including competition, search volume and potential traffic. Jaaxy is a satisfactory free tool not nearly as good as something like SEMrush or Ahrefs. But at $50/month, it’s not a bad deal. 
Most Beneficial Feature is “QSR” which stands for “Quoted Search Result”. This is a creative way of saying: “how many other websites are trying to rank for this exact term?” Evidently, the lower this number, the greater chance you have of top ranking.

3. Google Search Console

With Google Search Console find hundreds of “Opportunity Keywords”. It’s not a traditional keyword research tool. But it does have a feature that makes finding awesome keywords effortless. This feature is The Performance Report. This report list out the pages on your site that receive the most number of clicks from Google and the exact keywords that brought them there. It’s easy to use this for keyword search by using it to find “Opportunity Keywords”. Opportunity Keywords are where you rank between No. 8 – No. 20 in Google for a specific keyword. Also, with little extra on-page SEO, you can find yourself with a nice rankings boost. For example, a page has the average rankings for the keyword “SEO tool” is 6.2. That keyword is an Opportunity Keyword. And if you optimize that page around “SEO tool”, the rankings for that term should go up. Google Search Console is an understated keyword research tool. There is no other tool which can help you find Opportunity Keywords like the GSC. 
Most beneficial feature is “Google Analytics + Google Search Console”. A surprising and helpful fact is that you can combine your Google Search Console and Google Analytics accounts. When you use this feature, you’ll get in-depth keyword data than you would with either tool by itself.

4. Ahrefs Keywords Explorer

Make smarter keyword decisions with Ahrefs Keywords Explorer which was recently rolled out a new and improved “Keywords Explorer”. It gives you amazing in-depth information on each keyword. Certainly, you get the data you’d expect (like search volume) but you also get a breakdown of the first page competition and how many searchers actually click on a result. The most useful feature is “Keyword Difficulty”. Most keyword research tools give you unclear difficulty info (like “easy” or “difficult”). Or a score (like “89/100”). But Ahrefs tells you precisely how many backlinks you’ll need to rank on the first page of Google.

5. SECockpit

Keyword research for SEO pros with SECockpit. This is a Swiss Army Knife of keyword research applications. Like any other keyword application, you give SECockpit a seed keyword and you get a list of results. But what makes this tool unique is the built-in features that allow you to get a lot of depth on search trends, organic competition and traffic estimates. It’s a tool largely designed for SEO professionals. There is not an iota of doubt that SECockpit is targeted for people that sleep, eat and breathe SEO. If you’re looking for lots and lots of depth, you’ll probably get your money’s worth with this tool. The most liked feature of this tool is “Filtering”. You can use over 100 filters to search the keywords that you desire. For instance, do you only want keywords that get searched for at least 10k – 20K times per month? Done. Or maybe you want terms that have the best search volume to competition ratio. You got it. So, if you want lots of advanced features, and don’t mind a steep learning curve, definitely check out SECockpit.

6. Google Keyword Planner

Tap into Google’s massive keyword database. Google Keyword Planner is lovely vanilla compared to most other keyword research tools. The data you get from it comes straight from Google which is reliable. The most favourite feature in GKP is “Top of page bid”. This feature indicates how much people advertisers are bidding on a keyword. For instance, if you see a top of page bid of $10, people are spending an average of 10 bucks per click. Definitely, the higher this number, the more commercial intent that searcher has. In the end, GKP is designed for Google Ads and using it for SEO can be tricky.

7. KeywordTool.io

It allows you to get boatloads of targeted keyword ideas. KeywordTool.io is another Google Suggest scraper (similar to UberSuggest and Soovle). The unique elements of this tool are: First one is the KeywordTool which gives you a lot of keyword suggestions. Second one is you can easily filter, drill-down or expand the results to find the right keywords for you. The unique proposition with this tool is that it helps “Analyze Competitors”. This is a very cool feature not available in many other keyword research tools. You just enter a competitor’s site and the tool will populate a list of keyword ideas based on that site’s content. Hence, this is one of the best overall keyword research tools on the market. Worth a try.

8. Moz Keyword Explorer

Moz’s Keyword Explorer does an awesome job of finding “lateral” keyword ideas that will generate the most traffic. Take an example of a seed keyword like “weight loss”. Like most other tools, you get a list of closely related keywords like weight loss, weight loss foods, weight loss pills etc. Moz is smart and you get outside-the-box suggestions that you probably won’t find anywhere else. There are two awesome features: “Organic CTR” and “Priority” which will let you know how many clicks you can expect to get from your target keyword. 
Organic CTR refers to the number of clicks you can expect to get if you feature in the top 10. Like for example, if a SERP has abundant PPC ads, news results, and a knowledge graph, your CTR is going to be low. Priority takes CTR, search volume and difficulty into account. It’s an “overall” score of whether you should target a particular keyword or not. So if you’re overburdened by keyword data, you can use this single metric to find keywords that are going to bring you the most traffic from Google.

9. Keywords Everywhere

With Keywords Everywhere get search volume (and more) wherever you go. This is a paid keyword research tool that displays keyword data on top of 10 websites including ebay, Amazon and Answer The Public. This means you don’t need to copy and paste keywords into the Google Keyword Planner. The data shows up in your Chrome browser. The unique feature about this tool is “People Also Search For” which helps you gset a list of keywords related to your search term in the Google search results. Amazing thing about this feature is that you can find keywords that your target customer searches for when they’re not searching for what you sell. Finally, if you’re serious about keyword research you need to install this extension.

10. Keyword Snatcher

If you want abundant amount of keyword ideas, Keyword Snatcher is a dream come true. Actually, you’ll usually generate at least 2,000 keywords from a single seed keyword. You will also like “Word Count” feature in this tool. This effective sorting feature lets you focus on keywords that are a certain length, like terms that are at least 4-words long. This makes finding long tail keywords much easier. It’s one of the few keyword research tools in the market that don’t require a monthly subscription.

11. Google Trends

Find new keywords and search trends with Google Trends. There are two ways to use this appealing tool for keyword research: One of the ways is you can search for a specific keyword and take a look at the “related queries” section. Another way is that you can see if whether or not a keyword is growing in popularity. 
You will notice a superlative feature in Google Trends which is “YouTube Search” which allows you to see whether a given keyword is growing on the world’s 2nd most popular search engine: YouTube. So, if you write lots of interesting content, you need to use Google Trends. This allows you to see if a keyword is going to bring you traffic over the long haul before you write a word of content.

12. SEMrush

SEMrush works slightly differently than the other tools shown to you so far. Rather than entering a seed keyword and getting a long list of keyword ideas, SEMrush shows you keywords that your competition already ranks for. There are few terms which you need to understand: 
(1) SEMrush Rank – This is where the site ranks in SEMrush’s database (like Alexa, the lower the number, the better). SEMrush ranking is based on total estimated organic traffic. 
(2) Keywords is the approximate number of monthly organic visitors that come from Google. 
(3)Traffic Cost depicts how valuable this traffic is (based on Google Ads CPC). 

Thus, if you see a domain with plenty of Organic Search Traffic but a lower Traffic Cost, you know that they’re ranking for keywords that don’t convert into buyers. Yet, the real value of SEMrush comes from the “Organic Keywords” data. This will show you 5 of the top keywords that your competitors are ranking for and you’ll get a list of all of the keywords that the site or URL ranks for. This will usually give you a handful of solid keywords. 
You can also begin your SEMrush search with a keyword instead of a competitor’s site. SEMrush will show you a “Phrase match report”, which contains a list of long tail keywords that include the keyword you entered. This is really useful in finding long tail variations of Head and Body Keywords. With “Keyword Magic” feature this tool pulls keyword suggestions from SEMrush’s massive database of 800+ million terms.

13. KWFinder

KWFinder is a robust keyword tool that’s also easy to use. This is quickly becoming one of my go-to keyword research tools as it has lots of the features that other tools have. Yet, unlike most other tools, KWFinder is very intuitive. One of the major Feature is Keyword Difficulty which tells you how hard it will be to rank for that keyword. But unlike most other tools, KWFinder automatically displays a Keyword Difficulty score next to every keyword.

14. QuestionDB

QuestionDB depicts question-focused keywords from threads on Reddit. So, if you’re searching for an alternative to Answer The Public, QuestionDB does the job perfectly. Here, you can sort the results by popularity. This enables you to create content that answers these crucial questions.

15. Serpstat

You can analyze the first page competition with this tool. Serpstat is an SEO software suite featuring tools for content, link building, and more. Serpstat doesn’t specialize in keyword research. Nevertheless, it still has a very reasonable keyword research tool. The most unique feature is “Competitors Graph” which lets you visualize the sites that are competing for a given keyword (and related terms).